01068cam a2200241 4500 330737130 TxAuBib 20171012120000.0 060313s2006||||||||||||||||||||||||eng|u 2006008676 9780471776604 cloth 0471776602 cloth (OCoLC)65399957 TxAuBib Barnes, James G. Build your customer strategy [HC] : a guide to creating profitable customer relationships / James G. Barnes. Hoboken, N.J. : John Wiley, 2006. xviii, 202 p. : ill. ; 24 cm. Includes bibliographical references and index. How do you make them feel? -- Are they loyal or merely satisfied? -- Create meaningful value -- You mean a lot to them -- Beyond mundane experiences -- Things you can make possible -- Payback time -- How are you doing? -- What management needs to know -- Putting it all together. 20171012. Customer relations.